Found inside – Page 577On opening McDonald's is also introducing Russian consumers to drive - thru ... One way to do that is to add new menu you'll find those golden arches and a ... Found inside – Page 45McDonald's provides its menu in Russian ( the same as at any McDonald's anywhere in the world ) , even has a drive - through , MakAvto , and hires Russian youths , pays them a good wage , and promotes them into managerial positions . Found inside – Page 272Russians were unaccustomed to eating finger food, and Russian workers were unaccustomed to smiling and looking customers directly in the eye. McDonald's ... Found inside – Page 98CASE STUDIES: MCDONALD'S OPERATING IN RUSSIA, CHINA AND KAZAKHSTAN McDonald's Corporation Background One of the world's largest fast-food giants ... Found insideWhat's more, McDonald's experiences are a window into life in this country (or ... Russian families will peruse a menu for minutes upon minutes—even if the ... Found inside – Page 68REUBEN Corned beef , Swiss cheese , and Russian dressing grilled together on Jack - in - the - Box , and McDonald's now offer packaged salads to their drive ... Found inside... Cathedral and McDonald's inside. It's fast food, but the quality is surprisingly high, which may explain the long queues at lunchtime. Samovar RUSSIAN ... Found inside – Page 10GLOBAL PERSPECTIVE McDonald's - a fast - food legend continues its ... while sales develop the Russian market , McDonald's has set its outside the US ... Found inside – Page 120The menu and signs were all in Russian. Fortunately, McDonald's franchises the world over have picture menus, so they had little trouble ordering. Found inside – Page 394Finally, the actual content of McDonald's food has a definite appeal to Russian taste. For example, McDonald's food, such as the buns, sauces, ... Found insideYou'll see Subway, Pizza Hut, KFC, McDonald's, and more. Popular Russian chains such as Teremok and Chainaya Lozhka serve authentic food and can be ... Found inside – Page 34McDonald's in Moscow, points out that none of the four principles actually fit the Russian interest in eating at McDonald's. Below, is a summary of the ... Found inside – Page 98Muscovites have domesticated McDonald's and made it into a culinary phenomenon that is perceived to be part of the larger cultural landscape of Russia. Food ... Found inside – Page 457The menus printed to commemorate such dinners were lavishly decorated in the then-popular “Russian style,” with images of ancient knights and ladies, ... Found inside – Page 178All the major cuisines are represented including Russian and modern European, ... as well as a now ubiquitous branch of McDonald's (see p190). Found inside – Page 265Most of these have had to make a lot of changes to their standard menus to cater to ... Russia Most international fast food chains like Subway, McDonald's, ... Found inside – Page 209... largest fast-food chain in Russia after McDonald's (the fast food pioneer in ... He is confident that the Russian-based menu will be accepted well with ... Found inside – Page 114McDonald's, in contrast, appeared to maintain higher quality levels, despite sourcing 75 per cent of its food locally. The quality of its Russian-produced ... Found inside – Page 100But many Russians said they liked McDonald's because it was the only place where they knew what they would get, where everything on the menu was available, ... Found inside – Page 173... of McDonald's in Russia illustrates how Muscovites re-invented and changed the meanings of McDonald's to fit in with existing Russian food culture. Found insideNot only did McDonald's seem to support “traditional” Russian values, ... these menu items have no local flavor markers, and the restaurant's décor is ... Found inside – Page 24This chain of fast-food restaurants, perhaps the best-known 'domestic' byproduct of McDonald's success, and nicknamed the 'Russian McDonald's' by many ... Found inside – Page 16McDonald's , a pioneer in Russia , was a model , particularly for its cleanliness and sanitary procedures . ... He had the good fortune of launching his trendy food outposts just as the Russian economy took off again , creating a generation of ... Found insideRUSSIAN. CUISINE. Cosmopolitan St. Petersburg has international tastes, so you'll see restaurants with eclectic international menus, as in any European ... Found inside – Page 31The menu of “ HoJo's ” was long and diverse , but always predictable , unlike its predecessors where travelers would ... soon as the former Soviet Union opened its economy , a first fruit of glasnost and perestroika was a Russian McDonald's . Found inside – Page 117Although the Russian economy entered a recession in the late 1990s, McDonald's managed to weather the downturn by altering its menu to better meet customer ... Found inside – Page xxii... and Moscow into the global economyis the great expansion of the country's fast-food industry. For example, McDonald'snow has 279 restaurants in Russia. Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of ... Found insideThis illusion went only as far as the printed menu, however. ... This was Russia's first McDonald's, for which 30,000 people showed up on the opening day in ... Found inside – Page 271McDonald's Restaurant chains have become cultural icons . ... Russians were unaccustomed to eating finger food , and Russian workers were unaccustomed to ... Found insideMcDonald's and Burger King alone have 60 to 100 online pages of such games and 'virtual worlds' that actively engage children, according to a report ... Found insideSome of McDonald's problems stem from operational mishaps across the world. ... Last year some Russian outlets were temporarily closed by food inspectors, ... Found inside – Page 600... menu, something unheard of elsewhere in town (other than at McDonald's). The decor and menu borrow from the Russian television series after which the ... Found inside – Page 251Its golden arches were modern; its facilities were bright and clean; its service was fast; and its food was inexpensive. Like White Castles, McDonald's were ... Found inside – Page 72There were restaurants specializing in Russian food, but also restaurants ... Russians eagerly awaited the opening of the first McDonald's in Moscow. Found inside – Page 11... Pieterse (1996) stresses that fast food outlets like McDonalds and the sort ... McDonald's meal costs more than one thirds of a Russian worker's average ... Found inside – Page 63Because my initial research interests focused on how Russians' food practices ... Russian McDonald's employees do not enforce time limits on customers), ... Found insideYou'll see Subway, Pizza Hut, KFC, McDonald's, and more. Popular Russian chains such as Teremok and Chainaya Lozhka serve authentic food and can be ... Found insideIn a contemporary Russian McDonald's there are plenty of available tables and ... the city and suburbs alongside the standard fast-food chains: Burger King, ... Found inside – Page xxii... Russiaand Moscowintothe globaleconomyis the great expansionofthe country'sfast-food industry.For example,McDonald'snowhas279 restaurantsin Russia. Found inside – Page 292Menu and prices are the same as at Kombi's on prospekt Mira ( see Inner North ) . ... Russian McDonald's outlets serve the same fare as everywhere else ; the price lists are in Russian but the staff can take your order in English . A plain ... Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an ... Found insideMcDonald's outlets in the Australian market came up with the idea of selling ... Yet more variety—either onthe menu or with services—can mean higher costs, ... Found inside – Page 61It turned out that since McDonald's opened its doors for the first time it had to serve 35,000-45,000 customers a day . Customers were willing to wait in a three - hour line to get their favorite food from McDonald's . Some Russians even got into ... Found inside – Page 70McDonald's was among the first foreign investors in post - Soviet Russia and was successful from the very first . Thousands of Muscovites and tourists from all over Russia waited for hours in long lines to try American fast food . By judicious ... Found inside – Page 93The names of the dishes may be the you might find someone on the street selling same as on a restaurant menu – ravioli - like pirozhki . ... Fast food is such an alien concept in Russia that even McDonald's could not pull it off . The line at the ... Found inside – Page 612McDonald's also demonstrated that it was in Russia for the long haul and did ... this is not the case in Russia where eating at a fast-food place is like ... Found inside – Page 115McDonald's McCafés are popular throughout the city. ... all these cafés represent a similarly diverse slice of the Russian population: teenagers, students, ... Found inside – Page 135International Business Strategy in Action McDonald's When José Bové , a self ... Local business owners choose their menu's For activists and cultural ... 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